Friday, July 23, 2010

Technology at Baseball Game

My wife, daughter, and I went to a baseball game at Busch Stadium in St. Louis last Monday. We were sitting in right field when we noticed a bright green rectangle behind home plate. I asked my family if they knew why there would be a green rectangle on the wall behind home plate. Does anyone know? I do....

If you watch a baseball game on TV, you'll notice that there is an advertisement to the left of the catcher, in that same location. That advertisement changes to different company logos every inning . They are using green screen technology to super-impose the company logo onto the green screen. Pretty cool for television advertisement, especially since the only people that can't see it are the people in the stadium - and they are seeing other signs all over the ballpark.

Next time you go to a game - probably only Major League games, since that is where the advertising dollars and television exposure is highest - take note of what is on the wall behind the catcher. Amazing what a little green screen can create as far as revenue. No wonder kids love using green screen in videos, once they've been exposed to its potential.

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